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Growth in Mobile’s Share of Ad Interactions Slows
“Mobile internet usage may be reaching a plateau—at least, as evidenced by interactions with ads. According to Q1 2015 data from ad technology firm Fluent, around three in five ad interactions on its...
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3 new location-based marketing tactics
“Over the last few years there has been a lot of buzz around mobile location targeting and for good reason: It provides an enormous opportunity for advertisers when it’s done right. The mobile phone...
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Mobile Key To Car Sales, Facebook Finds
“…The majority of digital car ads are delivered in the final month before consumers make the big buy, doubtless as a result of behavioral targeting. However most consumers (59%) have actually settled...
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Article 2
“Mobile device users are split in their preference for mobile apps vs. the mobile browser, per December 2015 research. Nearly one-third say they prefer to use both at different times.” How Mobile Apps...
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Why Consumer Intent Is More Powerful Than Demographics – Think with Google
“Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent...
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Digital Ad Revenue Hit $60B, Mobile Up 66% In 2015 04/22/2016
“The IAB and PwC found U.S. digital ad revenue reached $60 billion in 2015. mobile in particular saw a big boost, growing 66% from $13 billion in 2014 to $21 billion in 2015.” Digital Ad Revenue Hit...
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Google AdWords to soon break up desktop and tablet – enable mobile base bidding
“Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords. The news came during Google Performance Summit in San Francisco, at which Google...
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Digital Advertising Benchmarks Q2 2016
“Vital search, social, and display performance data by device.” Marin’s methodology was to sample the Marin Global Online Advertising Index (over $7.8B in the Marin Platform). The Index consisted...
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YouTube Renames, Updates TrueView Ads
“Google said Thursday that it’s ditching the name for its YouTube video ad format, officially moving away from calling it “TrueView in-display”. Well, sort of” Get the details here: YouTube renames,...
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Hilton’s HHonors app redesign unlocks mobile chat, digital key expansion –...
“Hilton’s forthcoming redesign of its HHonors loyalty application will enable users to receive push notifications at various points throughout their travel journeys, use real-time chat to communicate...
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